Sir Richard Branson and Kris Fade talk about Fade Fit on The Kris Fade Show

February 2019 

Sir Richard Branson, founder of the Virgin Group, joined the Kris Fade Show on Virgin Radio Dubai 104.4 where he discussed the future of his business, healthy lifestyle, and so much more. 

"I was quite tired before the interview, but Kris’ enthusiasm is infectious and, along with a coffee, it definitely woke me up and got me going for the day. Listening to him live, it’s no wonder his show is Dubai’s number one breakfast show - he’s such good fun" Sir Richard Branson added. As the interview carried on, the topic of entrepreneurship came up when Sir Richard Branson shared some of his wisdom with our founder Kris Fade on how to manage a business effectively and how to maintain the determination to pursue one's own venture. 

Kris Fade talked about his initial start with Fade Fit, as a kids snacks company, where he noticed a lack of healthy, delicious, and affordable kids snacks options in the market, therefor decided to take matters into his own hands and create his own company.



"It (Fade Fit) was harder than anticipated but incredibly rewarding," Kris Fade shared "having two young daughters, I was fed up of the rubbish they were eating so (I) decided to do something about it." "That, at the heard of it, is what entrepreneurship is about - seeing a problem and looking to fix it and making people's lives better as a result" Sir Richard Branson responded. 

Fade Fit will continue to work hard and strive towards being the healthier and better option for all, not just as a snack company, but as a lifestyle. We thank Sir Richard Branson for his words of wisdom and support. 

Click here to see the original blog Sir Richard Branson wrote about Fade Fit. 

Images from Virgin Radio Dubai