The Dubai Active Show 2025 brought together the region’s biggest names in health, fitness, and wellness and Fade Fit was right at the center of the action.
From October 24 to 26 at Expo City Dubai, tens of thousands of fitness enthusiasts, trainers, and lifestyle brands gathered to celebrate one thing: movement. For three vibrant days, Fade Fit delivered the energy, flavor, and fun that everyone could snack on.
A Stand Full of Action — Booth D5B at Expo City
Our stand was a hub of excitement from the moment the doors opened. Visitors were drawn in by the sound of laughter, cheering, and of course, the sweet scent of our signature snacks.
We kept the energy high with our boxing arcade challenge, a fan-favorite that had people lining up to test their punch power and win exclusive Fade Fit prizes. The Spin-the-Wheel zone brought even more fun, where guests snagged free snacks, limited-edition merch, and discount codes to shop online.
Meanwhile, our team kept the good vibes flowing with product sampling across the full range from our best-selling protein balls and bars to our puffs. Every bite reminded visitors that choosing a healthier option could still be delicious.
Building a Movement - Not Just a Brand
Dubai Active Show wasn’t just about fitness; it was about connection.
For us, this event was a chance to meet our community face-to-face. From long-time supporters to first-time snackers discovering Fade Fit for the very first time. We loved hearing stories from people who had made Fade Fit part of their daily routine, from gym bags to school lunch boxes.
One of our biggest highlights was seeing how many visitors joined our Fade Fit Run Club by scanning the QR code at our stand. Our community grew stronger every week, and this event proved that fitness could be fun, social, and fueled by great snacks.
Powered by Purpose - Made in the UAE, for Everyone
As a proudly UAE-born brand, being part of Dubai Active Show felt personal. We weren’t just creating products; we were building a homegrown movement that celebrated healthier living for families, athletes, and everyone in between.
Seeing Fade Fit featured among international brands was a reminder of how far we had come - from humble beginnings to becoming a trusted name stocked across major retailers and cafés, including Starbucks UAE.
Our mission has always been simple: to make better-for-you snacks accessible, affordable, and fun. And Dubai Active Show was the perfect place to show what that looked like in action.
What’s Next
That weekend was just the beginning. You’ll continue to find us fueling events throughout the Dubai Fitness Challenge and beyond - from community runs to major wellness festivals.
To everyone who stopped by Stand D5B, tried a snack, or joined the Run Club, thank you for being part of our journey.
Didn’t catch us at Dubai Active? Stay tuned on @fadefit for upcoming activations and exclusive offers or shop your favorite snacks online and keep the momentum going!